Health Rewards took part in this year’s Edinburgh 2016 Business Women Scotland Live Event at Dynamic Earth. On Wednesday the 23rd, we exhibited along with over 30 other businesses to hundreds of women in business from across Scotland (and some men too!)

We were talking about how we can help your employees improve their health, by rewarding them for doing healthy things with incentives, cashback and discounts – Because healthy employees lead to a health bottom line.

A BWS live event is a one day event of culture, business conversation and lifestyle hosted by STV newsreader Rachel McTavish. There was business advice, interviews with leading business women, tips on beauty and fashion for success, book reviews, food and drink and more.

It’s a chance to learn from entrepreneurs, authors, nutritionists and wellness coaches in ‘Learning Labs’, listen to debates and discussions in the Culture Lounge and attend interviews with Rachel McTavish, learning how other women in business have made a success of their careers on the BWS Inspires stage.

“Don’t underestimate the impact a handshake or personal meeting can make on a prospect or customer”

Companies take part in the Business Women Scotland Live Event for a number of reasons:

Branding and awareness – It’s a chance to align and meet with other brands that are also participating in the BWS live event.

Generating leads – It’s a fantastic opportunity to generate more leads and interact with a group of prospects that already have an interest in who you are and what you do.

Engagement –  with prospects and existing customers

Educating attendees –  People attend BWS live events to network and be inspired and educated.

The BWS live event is structured so that shorter visits of an hour or two can be tailored to the areas of greatest interest. The BWS Live Event is open all day, and your ticket allows you to stay for as long as you like, and come and go as you please.

The next BWS Live Events are in Aberdeen in May and in Glasgow in October.